Small Business Advertising and Marketing

Aprils Nail Salon

What Is The Most Effective Social Media Campaign You Have Used?


I'm planning on using campaign and I would like to get your thoughts on:

1. How you have used
2. How effective it was for you


Thanks in advance.
April,

People respond to businesses like yours when they differentiate themselves. A social media campaign always seems like it is the easiest way to make something happen. It isn't. Take a look at your location. Are there a lot of businesses nearby? Women in those businesses can be targeted without resorting to the internet. See if you can get a poster put up in their break rooms. Offer a coupon. Make it easy to set an appointment. What about the men in those businesses. What about making "housecalls" in those offices for the executives?
That was a good insight. Thank you.
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